The concept of the Bridging to a Digital Future was the theme of the report from the American Printing Association (PIA) in 1996. It clearly conveyed information that the printing industry is facing major changes: in other words, information technology and digital technology. Development is changing the business environment of the printing industry; followed by the research report in 2000, the theme is The Printing Industry Redefined for The 21ST Century, because the industry is also aware of traditional printing. It is time for change; then in 2002 the Printing Technology Foundation of America (GATF) and the PIA initiated the printing is the origin of information technology, advocating the advent of a new era of print media, and the theme of the annual meeting of TAGA in 2004. Expanding the field of printing technology as the theme; these general events and reports are all expressing a message that the printing industry is facing a new century and new challenges, that is, the printing industry must have new ideas and new practices. In response to the trend of digital development.
Let's take a look at the theme of this year's Chicago printing exhibition with the theme of printing and processing. The main reason is that the printing industry has faced the pressure of overcapacity, price drop and cost increase in the past few years, making it difficult for printers to obtain the printing itself. The added value that should be added is that only by increasing the processing content can we satisfy the customer's requirements, and only then can the printing industry have the hope to create added value and maintain the basic operating profit of the past.
I. Repositioning of Commercial Paper Printing Industry
First of all, let's take a look at the development of multimedia and the Internet. Over the past few years, the growth rate of multimedia advertising, online transactions, e-publishing, e-books, e-catalogs, OA equipment, and other projects has exceeded the economic growth rate (GDP) and the traditional printing industry (2-5%). These phenomena have changed the mode of communication and interaction between people.
The second is the increase in the global population on the Internet and the change in consumer demand for information. With the popularization of the Internet and the development of e-commerce, consumption habits have shifted to real-time, interactive, and personal multimedia; these demands have impacted the publishing industry with physical publishing; replaced by print-on-demand (POD), variable-printing New print service operating models such as (VDP), Distributed Printing, Personalization Printing, and Integrated Vertical Service.
Note: According to CIA data, the global online population in 2004 was 934 million, estimated to be 1.07 billion in 2005, 1.21 billion in 2006, and 1.35 billion in 2007.
Therefore, Andrew Tribute, a well-known consultant in publishing and printing, talked about the current situation of the printing industry in the 21st century in a speech a month ago and proposed that printing is a service industry and printing is a digital industry. In terms of merger, the printing industry is a new one in the digital service industry. View. The reason for this is that the development of digital technology has brought about major changes in the printing industry environment.
Because of the long service value chain of the printing service, each piece of money spent on printing needs a variety of services, including content storage, data retrieval, creative design, page layout, RIP, printing, binding, packaging, shipping, and post-sale tracking. In addition, it costs six dollars to match, so the printing industry can no longer confine itself to the industry positioning of printing. Instead, it must manage customer information, provide customers with creative designs, and even publish and post-print transportation channels, and change the traditional printing business model. Increase the added value of printing.
Second, the digital challenge
Regarding the development of digital technology in the printing industry, the first thing we see is the change in the workflow process before printing; from graphic editing, composition, and Imposition, remote proofreading and management. , digital proofing, file transfer and management (FTP), and computer-to-computer publishing (CTP) have all been fully digitalized, and the printing industry has also required the automation of work processes to increase the efficiency of output, reduce costs, and shorten Work flow and time, satisfying customer needs, and strengthening self-competitiveness.
Secondly, the development of digital printing equipment in the past decade has also provided new commercial service models for printers; in particular, the complete hardware and software solutions provided by HP Indigo, allowing printers to have more space and creativity to provide customer-related information. The service content.
In addition, the development and application of PDF, JDF, and CIP4 are becoming more and more mature; and this technology will integrate the prepress, printing, and postpress processing in the future; and the workflow management of the printing industry's internal management system (MIS or ERP). This intensifies the quality, efficiency, and customer service of the production.
Similarly, digital technology also integrates the contents and processes of the publishing industry, printing industry, multimedia industry, information industry, and document management to a certain extent, which also makes the industry boundaries gradually blurred.
In the end, the impact of digitalization has made the printed web trading system an inevitable path for future printers.
We can supplement with some data to prove that digital development impacts the printing industry.
First, US printing experts mentioned in a report (Table 2) that in the United States, there were about 60,000 printing houses in 1990, which had fallen below 50,000 in 2000, and dropped to below 40,000 in 2010, leaving only 2020. About 30,000, but the e-manufacturers are from about 6,000 in 2000 to 18,000 in 2010, and about 30,000 in 2020. That is to say, the surviving printers must all have online trading services.
(Table 1) American Traditional Printing Factory and e-Printing Factory Change Categories 1990 2000 2010 2020
Traditional printing factory 60,000 50,000 40,000 30,000
E-printer NA 6,000 18,000 30,000
Secondly, we look at the changes in the future printing market from the report of RIT in the United States (Table 3). Digital printing accounted for only 6% of the market in 2002, but in 2010 it accounted for 38% of the market, among which variable printing (VDP) It accounts for 20%.
(Table 2) Digital Printing and Traditional Printing Elongation Category 2002 Traditional Printed in 2010 94% 62%
Variable prints 5 % 20 %
Transaction document 1 % 8 %
Online transaction 0 % 10%
In addition, the changes in the total flow of information in digital documents and printed documents (Table 4) can also be seen in the trend of digital change.
(Table 3) Growth and decline of digital documents and traditional documents 1995 2010 2020
Digital files 30 % 52% 65%
All of these make us feel the profound challenges and impact brought by the digital environment.
Of these effects, the bill printing industry is the industry that has been hit by digital technology. According to the research report of Rochester Institute of Printing in 2004 in the United States, it is mentioned that the future of the bill printing industry has no future. The main reason is that the digital function has gradually replaced the printed matter; in fact, after 1995, the printing of bills in Europe, the United States, and Japan is indeed Negative growth. However, on the other hand, Chinaâ€™s current bill printing market has reached an annual output value of about RMB 12-15 billion, and the annual growth rate is between 15% and 20%. With this growth rate, the bill printing industry has not been able to see how What about the future? But we think deeply: The current bill products are mainly in the tax receipts, banking, communications, postal services, insurance, transportation, customs, logistics and other trades of trade documents and bills, and these documents in the digital environment is very easy Replaced by electronic forms; taking Taiwan's 7-11 company as an example, since the use of electronic accounting services, they have saved about 5 million rolls (1.25 billion copies) of invoices in one year; this question is not Is the evidence that digitalization has an absolute impact on the development of the bill printing industry?
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